Having a promotional explainer video is a great marketing tool for both small and large companies.
A promotional explainer video helps your business to reach potential customers. It also can be used as a powerful internet marketing tool that is able to target your audience directly for free.
It can be easily delivered to your target audience by email marketing, search engine optimization (SEO), and video sharing sites like YouTube or Vimeo.
There are many benefits that you will get when you have a video for your business. With video content on your site, you will close more deals, drive more traffic, get wider audiences, and get high revenue.
Explainer video production is not expensive compared to television advertisement, it can be easily produced and it is a valuable tool to market your business.
Let’s learn how to produce a promotional explainer video.
1. Determine Your Goals
Before starting a production, you have to determine your goals in creating a promotional explainer video. Think about what you really want. Write it down in a piece of paper so you won’t miss your goals.
There are many kinds of purposes that you can get with an explainer video. For example, you make videos for product showcases, new product introductions, launching new services or features, to train for teams.
Whatever you do, whether it’s the process of creating something, of course the first step is to set goals. So, make sure you make it clear.
2. Calculate Your Budget
Set a budget for the production of your promotional explainer video. Determining the budget for a video will be easier if you use an animated video. So, you don’t need to spend a lot of money on operational matters.
All you need to calculate is the budget for making the videos and how to market your videos. It needs to be planned, don’t let the efforts you put into making explainer videos end up in vain just because you can’t market them.
3. A Detailed Plan
Plan every detail that you need. For example, you should plan how it will look and sound. This process can be very formal, including scenario writing and drawing each frame.
Think about what topics you want to address, what are the materials that you want to show, and who will serve as a spokesman. It’s all about what types of explainer video that fit your business.
4. Create Your Explainer Video
After you have the pre-production process, you’re now ready to make it happen!
Create an explainer video. You can use video tools, whether free or with subscription, all available on the internet.
You also can hire a freelance videographer editor to help you create an explainer video.
The best practice is, you can hire a professional service to create a promotional explainer video for your business.
An explainer video company like Breadnbeyond can help you in the process of writing the script and they understand exactly what kind of materials you need. With the help from a professional video production company, you will save lots of time and money.
5. Share It!
Last but not least, put your videos on various video sharing sites across the internet. There are many video sharing websites that offer their service for free.
It is easy for you to post on YouTube and then embed it on your website. Once you have a promotional explainer video on your website you can share it through other social media networks like Facebook, LinkedIn, and Twitter.
Those are the steps you should take when producing a promotional explainer video. You shouldn’t leave the technical phase like choose a good title, description, and tags for your video. It will get people to find your video faster.
After having a promotional explainer video, you should maintain it so your business won’t lose a digital asset that matters most. Good luck!
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales and get positive ROI from explainer videos (in that order).