Undeniably, the world has changed ever since we have entered the digital era. Large organizations have taken over most of the business world with their endless budgets and unlimited human resources. One of the biggest examples of this is Amazon, an innovative online retail startup that grew rapidly fuelled by investors’ money, smart Amazon seller automation tools and killed small businesses.
Another superhit example of this is Uber, which changed the landscape of public transportation with an equally innovative tool and rendered small-scale transport operators jobless.
But does that necessarily imply that the era of smaller businesses is over?
Don’t forget that these large enterprises were once small, looking for ways to grow and survive. They opted for the right automation tools to work with and worked hard, and now here they are. Amazon’s legendary marketing automation technology gave birth to a new industry-ecommerce.
Success Mantra For Small Businesses
With technological advancement, small startups have ultimate opportunities to survive in the current competitive marketplace.
It cannot be denied that smaller businesses always thrived because of their personalized service. And with the help of technological advances, this customized service has become available to even larger organizations and a wider range of audiences beyond the geographical boundaries.
What Restricts Future Industry Leaders?
This is the era of entrepreneurs and their startups and small businesses who are willing to adopt technology to become future industry leaders. However, the reality is that most small businesses have not upgraded themselves. Due to some reason or the other, they refrain from adopting new technology to help propel them forward.
Perhaps the most crucial thing about this digital age is that your business will fall behind if you do not adopt the technology. If you adopt it, you will have a chance to transform your small business into a bigger one.
Large corporations invest millions or billions in marketing and sales technology along with advertising to boost their business. Smaller businesses are unable to do so. However, marketing technology has evolved in such a way that any business can adopt it and use it to its advantage.
For example, most of the sellers on AMZ use pro-Amazon seller automation tools to boost their sales funnel.
Marketing Automation for Small Businesses
Marketing Automation is a great tool for businesses of all sizes. Marketing technology has received a significant boost with the arrival of several marketing automation platforms. These tools aim to eliminate repetitive promotion and sales tasks like sending emails, social media messages, and other manual tasks. As a result, this frees up your valuable time, as well as eliminates room for any kind of error.
Why Marketing Automation for Your Business
Marketing automation is a viable tool, especially for small businesses, because it helps businesses accomplish a large amount of work in a short time. It gives you a much-needed boost through automation technology that lets you compete with famous brands.
All companies, especially the larger ones, use some form of marketing automation or the other. If you adopt automation for your business, consider yourself level with the big companies. You start saving money because you do not require as much human resources as before. After all, marketing automation will do the maximum work for you. While it is true that marketing automation is expensive, you will still be saving a major part of your marketing and sales budget because you do not need to hire extra personnel.
One of the biggest boosts that marketing automation will provide is scalability for small businesses. Scalability is a challenge that most small businesses face. Putting up more capital to move forward is something small businesses find difficult to overcome. However, with technological advances, marketing automation gives you a digital boost that lets you get your business right on track.
Combined Power Of CRM And Marketing Automation
If you are using CRM as a part of your sales strategy, then you are set to benefit a lot from marketing automation. If you are not, then you should consider implementing a CRM system as well. The combined power of CRM and marketing automation is going to speed up your business’s productivity like anything. Think of it, with the right app on your smartphone; you will do a lot more.
Lifeline Of Your Business
As a business, customers are your lifeline. More than getting new customers, you should aim at retaining existing customers. Now, marketing automation helps you retain existing customers even better. With its advanced lead management system, you can provide them with a top-notch after-sales service that will keep everyone satisfied. One of the keys to getting newer customers is to keep your existing customers happy. Happy customers are the greatest advertisement that you can have.
The best feature is that marketing automation is a one-stop-shop. It lets you access all your Marketing and Sales channels from one dashboard. You do not need to implement any other technology to reap benefits. Just investing in one platform will be enough to see you through for a long time.
Amazon seller automation tools are the best example of such an all-in-one automation platform.
One thing that you should be wary about while adopting automation is the false myth of automation. Automation gives people the idea that it is a robot that does everything by itself while you can sit back and relax. The truth is, you will have to monitor it and tweak it whenever needed so that you can get the most out of it.
Strive for Something More than Just Success
Irrespective of the fact, you should not adopt marketing automation to take over your competition and improve your profits. While that is your purpose for implementing marketing automation, you should not limit yourself to that only.
Let us explain why.
When you buy a particular product from a seller, you purchase it primarily because you trust the seller. This is either because you know someone who has bought from the same seller or you have already bought something and are satisfied with the service provided. People buy from individuals they trust. Marketing automation helps you establish this trust by creating hyper-personalized interactions.
Consumers are informed and educated in the current modern world. They do not wish to conduct business with faceless brands. They want to conduct business with other people, someone with a face, a voice, and identity. While you are competing with other businesses and striving to generate more profit, do not forget that you need to develop a brand identity that people can relate to and connect with. You need to be authentic in your approach by creating original yet relevant content for your customers and leads.
You should think about how you can solve problems rather than sell your product. That is what sets a small business apart from a big company.
The Bottom Line
Hammering the final nail, it can be concluded that small businesses can benefit from a marketing automation tool because it gives you a way to examine your marketing strategy from every prospect. Furthermore, it enables you to analyze your competitor strategy for better results.
I hope you find this article useful. For more interesting marketing and strategy related articles, stay tuned!