During the COVID-19 wave, several private and governmental institutions have established medical centers and hospitals. Either it is for the COVID-19 patients or emergency, every medical institution is focusing on marketing strategies and promotional campaigns. For financial investments, they plan to adopt determined promotional strategies, and creative skills for marketing their medical institute in the industry. Planning to have an effective and suitable marketing strategy, the institute can have marketing and digital experts from the industry.
Similar to any company or organization, you must make sure to have a strong marketing strategy for your medical institute. The marketing strategy and other promotional activities must be well organized and well managed to present successful results. However, the logo is one of the most useful yet ignored components in the marketing strategy. For this, you can hire Logo Designers UK, to assist you in creating a unique and interactive logo for the brand and audience. Here are some of the essential points you must keep in mind for creating a logo.
- Market Research
- Choose the font
- Select suitable Color
- Convey the brand message
If you are planning to have a logo, you must make sure to conduct market research. It will enhance the information regarding certain drafts you have made for your logo. It will inform you whether the design is used in the industry or you can use it for your logo. When you have research with you, it will influence your logo to have a creative effect as well as build the reputation of the logo in the industry. Through market research, you will avoid plagiarism and legal infringements. Make sure your logo of the company is effective and interactive in the industry. For the medical industry, you must have something exclusive in the logo, so that people can recognize that the institution is of health care.
Choose the font
If you are having a dental institution, you have to choose a dental-related font for the logo. If you are not selecting a font for the logo, you can select it for tagline or slogan. A certain typeface or font style will help you in obtaining the audience’s attraction and engagement. You must read and understand font psychology before selecting any font style for health care. Simple font style and attractive one will support your medical institution as well as build an exceptional identity for the brand.
Select Suitable Color
When you are creating a medical institution logo, you must consider using red, blue, white colors in the logo. These colors have certain psychology to attract and convey a positive message to the audience. Like if you are considering
Shades of Blue: (Light, medium or dark)
The blue shade represents healing, understanding, softness. Whereas, dark represents power, seriousness, and knowledge. Designers use blue for representing the emotional messages and responses of the patients. It is one of the symbols of presenting cleanliness and consciousness of expertise and intellect.
Shades of Red:
Using red will establish strength, courage and high visibility, and a chance of getting a healthy life. Designers make sure to have red in the logo for a cooperative response, passion, and generate eagerness in the patient’s life. Light colors represent joy, sensitivity, whereas dark represents power and courage.
Use of White Color:
When you are using white color for the health care institution, you must know that white color represents sensitivity, pureness, and goodwill. With this, white represents the emotional responses to the patients and their family members. Designers use white colors in association with the NGOs, Hospitals, and sterility, and several other safety instruments.
Convey the brand message
When you are working on the logo, you must consider the elements to convey the brand message. The brand message is essential for the audience to recognize the brand. It helps the audience to understand things or elements it is selling in the market or services it is providing to the customers. Through the best logo, you can elaborate your business message and represent your brand values in the industry.
Once you have all these essential points in your mind and you have done your homework. You can create an expressive and sensitive logo for your health care institution.