Did you just enter the e-commerce market with your florist shop website? Congratulations on successfully completing the first task. To ensure the growth of your website, you need to take into account some factors that will help you attract positive traffic. To lighten your to-do list, below we have provided you with 5 quick tips that will help you increase sales on your florist website.
Scarcity tactics
The scarcity tactic is a simple yet efficient way of attracting customers. In this marketing strategy, you make the customers think your product is on the verge of getting out of stock or you display that the price of your product has dropped for a limited period. Doing this will make your customers rush to buy the product because they are unsure if your product will get restocked or if it will be available at that price again. You can make use of this scarcity tactic just by adding a popup on some pages with captions like, ?hot flash sale?, ?only x remaining?, ?free shipping?, etc.
Build a social media presence to become more trustworthy
While running floral websites, you need to have a strong presence across various social media platforms. Having a social media account where you often engage with your audience helps you attract positive traffic and drive sales to your e-commerce store. Furthermore, being active on social media helps you spread brand awareness and allows you to learn about the likes and dislikes of your targeted consumers. Having a social media platform where you share your customers? positive reviews and feedback, helps you create social proof. This in turn will help you attract and gain the confidence of your prevailing and prospective customers.
Offer amazing customer service
Customer service is one of the most important business aspects that decides the fate of a business. Customers definitely care about the quality of the products, but what attracts them the most is when they see you make some changes, as per the suggestions made by customers in the review section. This makes them feel heard and they often become regulars at your store. Also, a store that provides quick answers to the queries that customers might have, ends up with more loyal customers.
Upselling and cross-selling
If you want to increase sales in your floral software, then don?t forget to use the upsell and cross-sell strategy.
Upselling is the process of persuading your buyers to buy the new or more expensive version of the item they selected. For example, if your customer chose a bouquet of 6 daisies, then you can try to persuade them by suggesting a bouquet of 12 daisies.
Similarly, cross-selling is a marketing strategy where you persuade your customer to buy an item that you think will go with the item they chose. Here, if your customer has chosen a bouquet of roses, then you can ask them, ?Would you like some chocolates to go with that bouquet??
Upselling and cross-selling tactics works best on existing customers. Just by adding some pop ups, you can entice your customers to buy something extra or a more expensive product.
Provide multiple payment options
One of the major problems that online businesses face is cart abandonment. The main cause of this issue is that customers are not finding their preferred mode of payment option at checkout. Therefore, make sure to provide your customers with multiple payment options like PayPal, Google Pay, credit cards, debit cards, etc. This will reduce cart abandonment a lot.
Starting a florist website can be a bit daunting, but with the above-mentioned marketing tactics, you will definitely ace this marketing journey as an online florist.
