Let?s be honest ? no one buys a product the first time they set eyes on it. In fact, the average conversion rate, i.e. the percentage of people on your website who actually end up making a purchase, is only about 1-2 percent! This varies across different product types and industries. So how does one improve this? Well, you can take it to the next level by improving your CRO. But, before we dive deep into the various optimization strategies, let?s first understand what CRO is and what its real impact on businesses is.
What is CRO?
CRO, short form for Conversion Rate Optimization, is the process of optimizing an ecommerce website for increased sales. This has a couple of different strategies involved which are widely used by some of the notable CRO ecommerce companies in San Francisco.
The basic purpose of using CRO is to boost overall sales, but how much increase you?d see totally depends upon the strategy you choose. CRO is also a pocket-friendly alternative to costly SEO tactics as PPC. It is a good way of finding out more about your target audience and figuring out what they like about your products.
How to heighten sales using ecommerce CRO tactics?
- Use widgets to build an email list: Popups are a great way of optimizing your website for conversions. In fact, if used properly, they can improve the conversion rates by about 9%. If customers linger for more than 15-20 seconds on your homepage, trigger the first popup. Opt for a clean and simple popup that has a compelling and interesting copy and has an eye-catchy design. You can even use your navigation menu to engage your website audience by perhaps adding a discount page/section.
- Use product descriptions that convert: Product pages should have a minimalistic look and yet should be attractive. Huge product images on the left are a great way of presenting the minute aspects of the product. It gives customers a good idea about it. If the products are too pricey, give them a discount or perhaps allow them to pay for it in easy installments. This is a great move often recommended by CRO ecommerce companies in San Francisco, as it makes the product more accessible for all, thereby improving the conversion rates. Write in-depth and funny descriptions that aren?t just informative, but also resolve any doubts your customers have.
- Optimize the checkout flow: Once people click on the Add to Cart button, use a slide-out popup to help them to the checkout page. Use the opportunity to even upsell, though not an expensive one. For example, if the shopper is buying a gift for someone, suggest gift-wrapping it for a small amount ? a good way of adding some revenue to your bank account. You can even use a subtle hotspot on the cart icon when shoppers add something to the cart because quite often website sessions end up without any transaction, so it?s a good way of reminding them that they?ve added something to the cart.
- Incentivize subscribers through rewards: Another great way of optimizing your online store for conversions is by displaying a constant reminder of current discounts and existing reward programs for subscribers. This is a tried-and-tested formula for increasing conversions, reveal many renowned CRO ecommerce companies in San Francisco. Every time someone arrives at your homepage, welcome them with a huge banner asking them to subscribe to get amazing discounts and for early access to products. This is a great way of engaging potential customers and even improve retention.
Our recommendation
Going through these strategies would surely help you in making the most of your ecommerce website. But if you are not sure about how to do it all alone, we?d recommend Bornate. They are the perfect ecommerce partner every business requires to help achieve their digital needs. Their robust infrastructure and experienced teams work with clients every step of the way to bring about heightened conversions by using the same strategies used by other reputable CRO ecommerce companies in San Francisco. Check out some of their amazing work and find out how they can be of help to your business. Connect with them at 415-738-0082 or via email at [email protected].
