Instagram reached out to more than one billion people from their updating features. The main thing to get popularity on Instagram is to engage your audiences with your brand. To achieve higher engagement, you have to improve your visibility among the audience.
Hashtags play a very important role on Instagram to improve your visibility. Choose the right hashtags to make your Instagram post successful. If you compare the post with and without hashtags, the post with hashtags performs with a higher engagement rate of 12.36% than the post without hashtags.
Importance Of Hashtags
Reach larger audiences with relevant hashtags and attract them to follow your page. Hashtags build positivity and give recognition to your brand. Instagram users share more than 95 million posts per day which makes it a tedious process for Instagram to show your post to your audiences. Hashtags provide a way to sort your posts and categorize them to reach your target audience and also helps you to find your new audiences. Without hashtags, it becomes difficult to drive among your potential customers.
Types Instagram Hashtags For Business
Before choosing common hashtags for your business, take a look at the following hashtags to gain more visibility for your brand.
- Service or product hashtags – Most businesses use product hashtags for the post related to their services or product offers with relevant content.
- Industry niche hashtags – These are more specific than your product hashtags, indicating your particular work in your industry.
- Branded hashtags – The branded hashtag is a perfect place for promoting your brand. It helps to build a group for your business. It may be the brand slogan or the name of your particular product, or the name of your business.
- Campaign hashtags – Use a unique hashtag for all your sponsored ads and keep tracking the performance relating to your previous campaign.
- UGC hashtags – This is a very useful hashtag for your audience to find your post easily by searching a popular hashtag.
- Community hashtags – These hashtags improve your visibility for the Instagrammers doing work similar to yours.
- Event hashtags – Use these hashtags in your post when you are conducting any event.
- Location hashtags – If you want to target an audience in a particular area, use the location hashtag to reach new people.
How To Find The Suitable Hashtags For Your Business?
Choosing suitable hashtags needs some following research to reach your audience in an engaging way.
Check Your Hashtag Competition
Take a look at your competitor post to get some ideas for making your brand popular. It is unnecessary to follow their marketing strategy but notice their hashtags and gather tips to grow your business using the same related hashtag.
Use Your Audience Hashtags
If any of your followers are using a certain hashtag, then other users also might use it. Researching these types of hashtags and using them in your posts will expand your followers and increase your reach to the people interested in the product related to yours.
Utilize Instagram’s Related Hashtag Feature
This technique is an excellent way to find the relevant hashtags for your business. You will find the related hashtags on any of the hashtag pages placed above the Top and Recent tabs. It is the best way to get a more targeted audience with less content.
Create Hashtag With Your Brand Name
The hashtag to know your brand easily will be creating it on your own with your brand or business name. It is created mainly to promote your brand to many audiences. Include the branded hashtag on your bio or on your stories to make it popular among your followers.
Tricks To Use Popular Hashtags For Your Business
The majority of business people use hashtags in their content to find their posts easier on Instagram by new audiences and increase their followers’ interactions.
Here are some tips for using popular hashtags in your content for your business growth.
Tip #1: Find Best Working Tags Using Insights
Instagram launched various inbuilt tools to track the performance of your content. Likewise, there is a tool to find the impressions of hashtags in your post called “Instagram Insights.” To use these inbuilt features, convert your account to an Instagram Business profile from the settings option. Follow the below steps to view insights for your particular post,
- Choose the post for which you need the data and select the View Insights option below your post.
- You will find all the information, which includes impressions for your hashtags by swiping up.
The above data will help you to find the most effective hashtag in your post and use them on other posts to improve the reach.
Tip #2: Use Hashtags On Your Reels
Instagram introduced a recent update called Reels which is an alternative to Tik Tok. Many users drive reels to find fun and entertaining videos. Publish an engaging video for about 15 to 30 seconds with your brand hashtags to increase the likes count for your reels and reach out to new audiences. Both your hashtag and your video will get popular by using this technique.
Tip #3: Include on Instagram Stories
With the Instagram stories, you will find two different methods to use hashtags in your post. The first one is, you will find it on the hashtag page. The Instagram story icon is provided on the top left corner of your hashtag page. Clicking on that, you will see plenty of hashtags used by different people in their stories. Choose that relevant tag to use in your stories. The other way is to use a hashtag sticker available on your stories.
Tip #4: Avoid Using Irrelevant Or Repeating Hashtags
In general, for every post, you will use the hashtags related to your brand and content. This may intend you to copy and paste in your new post. If the same hashtag as previous repeats, from Instagram’s community guidelines, it is not okay to continue and penalize your content by the algorithm.
While creating a post, use only relevant hashtags to reach the right people. By using these strategies, increases your followers’ count and improves engagement.
Tip #5: Add Limited Hashtags
Though adding hashtags in your post increases the engagement rate, stuffing too many hashtags on your post will not look attractive for your audience. Instagram allows you to share a maximum of 30 hashtags on a single post. But using 9-10 relevant hashtags performs higher with excellent response among your audience.
Using hashtags in your content is an excellent way to connect with new audiences improving your brand relationship. It also helps to achieve one of your goals by engaging your audience, leading to your business growth.
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.