Most of today’s businesses are shifting most of their marketing to online platforms. With the onset of the e-commerce age, you must have a website for your business. It is also imperative to have a website that will attract and influence your audience.
Your website should bring your business closer to your target consumer or audience. Establishing loyal customers for your website should be the goal. Loyal visitors engage with your brand and improve the market for your content or goods. Putting yourself in the shoes of the user will help you come up with good ideas. It will spare you the disappointment of not making an impact.
Simple Navigation Scheme
Navigation should be your top priority when coming up with a website. Making it simple will help your visitors get the information they seek fast. It also should be straightforward and in a format, the users may expect it to be.
Avoid using complex names to name your pages. Instead, they should be clearly and appropriately named to avoid confusion. Having a navigational menu will also refrain you from using multilayers.
Standard navigational features like home, contact, and about can help with navigation—all these help users familiarise themselves with your page.
Make Your Content Easy To Skim
Having the readers able to understand your content faster will keep them reading. Also, according to research, people don’t go through all the information on websites. So, make your website easy to scan.
To make your website easy to scan, use small paragraphs. Using two to three lines per paragraph will make your work easier to read. However, big paragraphs are a complete turn-off to website visitors. Most of them will leave the page after having read half of the content.
The use of bulleted lists also makes your website better. They offer short and precise information that hooks the reader to the end.
Headlines should be used and highlighting of words where possible. It helps readers access the most important information fast. Different appealing colors and readable fonts should also be good for use. They should be visually inviting and readable.
Fast Loading Page
Slow sites will cost you, potential visitors, from engaging with your brand. Visitors prefer highly responsive websites. With a highly responsive website, you are guaranteed three things:
- Longer user sessions
- Lower bounce rates
- Higher chances of your ads being viewed.
Removing unnecessary media from the page can help you make your page more responsive. Too many videos and media might slow down your site.
Seeking advice from qualified designers can also help know what to incorporate. In addition, they will be able to guide you on how to structure your content and page.
Incorporating User Tracking
User tracking is very crucial for your website. It allows you to understand why users click your page. It also gives an insight into what your users expect from your website.
By understanding your users, you can update your page. However, this involves adding important information that you might have left out. You also get the chance to observe what’s not working for your users. Finally, customizing your page to accommodate your user expectations is achieved.
Onboard flow is an example of a platform that offers user tracking services. They help you collect and analyze data of your user’s activity. Their four subscription plans, including free trial live activity tracking, help grow your brand. They are keen to help you achieve your website goals and help you grow.
Incorporating Search Functionality
The search bar can be very vital in helping your users. First, they appreciate it and acknowledge that you value their time. Second, they can filter out the information they are not interested in by using the search engine. Hence, making it easier for them to locate content.
It enables you to make your page enticing to click. Leaving users without knowing what action to take can confuse them. Increasing sales or subscriptions to your page is also achieved. Some common call-to-action terms include:
- Download now
- Click here to order
- Click here to learn more
A user-friendly website will boost user experience and induce loyalty. You can also influence sales and build your brand effectively.