Whether you’re trying to monetize a hobby or lead a thriving enterprise, content creation is an important strategy to utilize. When you’re able to get tons of valuable content in front of the right eyes, you’ll be able to attract a consistent flow of traffic to your products or services. In order to get your content noticed by more followers each week, you’ll want to employ a number of specific strategies. With the following strategies, consistency, and the resolve to constantly improve, you’ll position yourself to gain more eyeballs on your content as you work to build your influence in your specific niche.
1. Know Your Subject Matter
If you’re building an online presence where you teach others how to cook quick and easy date night meals, you need to know how to cook well. If your viewers can see that you don’t know what you’re doing, they’re not going to stick around. If you’re teaching women how to spice up their love life, make sure you’re providing interesting, entertaining, and effective tips. When you know your subject matter, it’s much easier to develop an audience because you’re considered a credible source. However, you need to make sure you articulate and engage your audience with your delivery as well.
2. Develop Your Unique Quality
When you’re pondering over how to build a fan base, you have to also consider what your unique qualities are. Those unique attributes will the things that help you stand out from the crowd. Those qualities will the things that draw in the right people. Don’t get caught up in the scarcity mindset trap. There’s enough out there for everyone. When you understand this, you’re able to fully show up as yourself to let your unique traits shine. Whether you have a knack for delivering in-depth research in a quirky way or you know how to effectively turn hard topics into humorous ones, find your standout quality and let it shine.
3. Use Social Media Marketing
Social media is one of the most powerful marketing tools of the 21st century. It’s transformed the ways companies engage with their customers. It’s also created brand-new industries such as influencers and full-time, independent content creators. Use social media to your benefit by consistently posting brand-new content to your pages. Provide sneak peeks of upcoming videos or blog posts you’re creating. Develop a consistent routine in your Instagram stories that can keep your followers coming back for more content. Learn how to run social media ads in order to attract more people to your content. If you don’t know how to run ads on sites like Facebook and Instagram, hire an ad specialist to do it for you. Use keywords and hashtags under all of your posts. When someone is looking for content that fits within your niche, they’ll be able to find you if you have the right hashtags and keywords under your content.
4. Be Consistent
If you want to succeed with anything, you have to be consistent. This includes the internet. It’s so easy to get overwhelmed and check out for weeks at a time. While it’s okay to take breaks, be strategic about the way you do it. Simply plan your content in advance. Use an auto-scheduler to pump out your content while you’re taking a break. Whether you’re taking a break for two days or two weeks, plan enough content to keep your audience engaged as you enjoy a sabbatical. When you’re looking to build a following, it’s not a sprint. You have to look at it as a marathon experience. By planning and creating schedules, you can support your efforts to remain consistent.
5. Know What Your Audience Likes and Wants
When you’re looking to get noticed and retain an audience, pay attention to the content that gets the most engagement. When you’re using a platform to build an audience, you can usually see the analytics in order to see the posts that receive the most likes, comments, or shares. Pay attention to that data, and try your best to provide content that falls in line with the most successful posts.
Resist the temptation to master all of these strategies at once. Instead, work on gradually building your level of mastery. Don’t try to become a social media guru overnight. Instead, dedicate a week to learning the right keywords for your niche. Spend the next week on social media automation tools. As you study your craft and remain committed to the process, it’s only a matter of time before you’re gaining more and more followers each week.