HOW TO ENHANCE SALE IN TOUGH COMPETITION

There are lots of ways that uses by distinct companies to beat the competitor. Most companies use sales promotion tools to enhance sells and beat the competitor. For instance, they offer shopping deals, free shipping codes, discount codes, shopping deals for Christmas and other festivals.

Nowadays, due to technological outgrowth many industries and companies are emerging in various fields and they offer same products/services. However, only the distinction in name, packaging and brand name. That is why competition is become too tough. It is difficult for the company to stand their product out of crowd.

Product packaging and quality is also worth for the consumer. If the product can’t achieve the level of satisfaction of the consumer and its quality is not on the desired interest of the consumer, so the effective marketing strategy can easily fail in the market. Product is must be the solution of the consumer. It is the important thing to create long term relationship and create the repetition purchase by consumers.

Wide ranges of companies use distinct promotional tools to promote their brand and product in the market. They offer their product/services by utilizing distinct sales promotion tools for specific time period. Most companies offer sales on several occasions such as, festivals, occasional days and so on. Whether few companies reduce their product prices in off season to generate sells, when they have no sells.

As you know sensitive buyers are always waiting for the declining of price. When they become aware about that, so they purchase their required products and grab the opportunity of distinct offers before the time ends. They save few amount of money by utilizing these offers.

PROMOTION THROUGH DISTINCT MEDIA

PROMOTION

There are three media that use for the promotion of the product/service by companies, such as print media and electronic media—TV commercials, radio and digital media. Print media marketing is limited to local consumers because print magazines are only distributed to local area or city.

TV commercial is the most effective tools of marketing but it only works when the story of the ad is persuasive and emotional appealing to entice the target market. Ad graphics and content must be unique and distinct from competitors. It is prominent to make the brand and product image in consumer’s mind.

Due to technological enhancement, most companies use digital media to offer their product/services. It doesn’t matter whether your company is small or big. It can expand rapidly from local to international level. Wide usage of internet by people expands the target market to international level easily. However, internet or digital media reduce distance.

There are various tools of digital media that plays the prominent role for the promotion of the product/service in the market. Tools are listed below:

  • Social media marketing.
  • Websites pop up.
  • Email marketing.
  • SEO –search engine optimization.
  • SEM—search engine marketing and so on.

Effective marketing strategy always enhance sell and create the brand image in the consumer’s mind. Sales promotional deals create the customers loyalty that the company is taking care of the consumers by declining their profit and by saving few amount of money of consumers. And their product can easily stand out of crowd and the brand image also maintains in consumer’s mind.

SUMMARY

There are lots of ways that uses by distinct companies to beat the competitor. Most companies use sales promotion tools to enhance sells and beat the competitor. For instance, they offer shopping deals, free shipping codes, discount codes, shopping deals for Christmas and other festivals.

Nowadays, due to technological outgrowth many industries and companies are emerging in various fields and they offer same products/services. However, only the distinction in name, packaging and brand name. That is why competition is become too tough. It is difficult for the company to stand their product out of crowd.

Various tools of media channels is effective for the promotion of the product/service. Its contents and graphics must be persuasive and emotional appealing to entice consumers. Digital media is become prominent nowadays and it is most effective for the promotion of product/service. Product packaging and quality is also important to enhance sell and brand image in consumer’s mind, through which any company can easily beat the competitor.

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