How many of you completely depend upon Google Alerts to manage your brand reputation online?
Umm. Probably, you should think again before trusting blindly this tool.
No, we are not telling you that Google Alerts is of no use. It is indeed effective but only for startups and small-size businesses. Those who are planning to grow their organization and create a good impression among the targeted audience, should go beyond Google Alerts and find some tools that are more effective. For online reputation repair, you must keep this in mind.
But wait. Why it is not good to depend upon Google Alerts for business reputation management? The question still remains unanswered.
Keep patience until we unfold the causes that make Google Alerts not a compatible tool for ORM.
5 Reasons why Google Alerts is not good enough for online reputation management
1. It lacks in building analytics: The worst reason that makes Google Alerts ineffective is its inaccessibility to analytics. Google Alerts doesn’t include any analytics. This signifies that the tool lacks to be a perfect brand monitoring tool.
For marketers, as important as it is to track mentions, it is also important to build analytics and determine the performance of the brand. This helps the brand to extend its business and grow more optimizing the flaws.
Google Alerts never allows this. Like other tools, it does not give freedom to analyze the sentiment of the audience, determine the performance rate, make real-time searches filtering with demographics, influencers, and interests.
It only helps you to set an alert and notify the user whenever an action is performed around the brand.
2. It doesn’t allow social media monitoring: No business can think about its expansion without social media. Therefore, monitoring your social media activities has become more important than other business needs.
At a time, you can leave monitoring your blogs and news sites. But you can’t call a day without monitoring the actions performed on social media networks.
Unfortunately, Google Alerts has no option for this. Be it is your Facebook, Instagram, LinkedIn, or other social channels, you have to monitor them manually. The tool is of no use when you are planning to keep an eye on social media. This is another worst drawback that you can ever think of.
3. It has limited web sources: As we said, Google Alerts never allows monitoring and managing social media. Likewise, it resists multiple other activities if compared with other online reputation management tools like Awario and Mention.
In one word, we can say, Google Alerts has limited web sources to access. These include blogs, news sites, forums, and web pages. If you want a complete package including monitoring third party sites, social media, TV, Radio, and other media, you should look for some other alternatives.
When it comes to brand reputation management, every business wants to secure its position in any way. And for this keeping, a tab on the brand and other related platforms is very essential. Google Alerts never understands this and so fail to make the users happy in all aspects.
4. Zero customer support: Suppose one of your customers mentions your name on social media or any other site, how would come to you know? Google Alerts doesn’t have the option for customer support. This means, even if you come to know about your brand mention from others, you can’t help except replying to them by performing a manual search.
It’s quite natural that customers are more likely to leave reviews on social media and review generating sites. Instead of blogs and news sites, social media networks have more customer engagement. With zero customer support, you can’t even gain knowledge about your customers’ behavior, your brand name mentioned on the social channels, and what they are trying to say.
Tracking your customers on social channels and replying to them immediately is thus not possible with Google Alerts. So, think about an alternative instead of regretting later on.
5. It says no to reporting: Reporting is very important when you want to determine the performance of any campaign you have launched. A monthly or weekly report helps the users to analyze the position and performance of the brand over the web.
If you look for tools like Awario, Brandwatch, etc. you will come across a dashboard. The dashboard stores all data and information simply by scrolling across different sites. But Google Alerts doesn’t have this option.
Hope now you will agree why Google Alerts is not the right tool to focus. Though it offers inexpensive features due to its free to access facility, it is devoid of the important aspects that can help a business to grow.
Multiple alternatives for Google Alerts are there in the market. These include Awario, Mention, Brandwatch, and many more. You have to pay a few bucks and get access to the features available in your plan.
Connect with a reputation management company and its ORM specialists and implement the best tools and strategies for your business.