Are you new to the world of PPC? Google Adwords is going to be the bread and butter if you’re new to the world of pay-per-click and digital marketing. One of the most awesome features of Google Ad Manager is that it lets you manage multiple accounts from just one dashboard.
Easy to use and even simpler to collaborate.
One of the main reasons why Google Ads manager could be the best way for you is the ease with which you can manage across multiple websites all at the same time. In this article, we’ll have a small overview of the Google ads manager account and how you can leverage it to make the most out of your PPC campaign.
Creating a Google ads manager account:
Creating a Google ads manager account would mean that you have to know about your business as well as the name of the business. Before you go ahead and create a Google ads manager account, you must also be aware that if the account is for handling your business or for the business with clients.
Other details that are required include the country of residence, time zone & currency.
As the following details are done, go ahead, click on submit, and there you see a new window that pops up along with the name of a business for your Google ads manager account.
Let us explore the various options present here.
Various options in the Google Ads Manager Account:
As you hover over the window, you might find out that there are options where you can see the performance of the accounts that are linked to your Google ad manager account. But for that to happen, you need to add the Google ads manager account to it.
As you click on the plus sign, you get an option to either create a new account or link an existing account. If you’ve already created an account, make sure you go ahead and click on the ?link an existing business account?. This is really useful when you are taking over a client who has already had campaigns running on their websites.
All you need to do is to copy and paste the customer ID accounts of the target account and link them with your Google ads manager account. It looks like a phone number. Just make sure you don’t copy the email ID along with the Customer ID.
In the performance metrics, you can see a lot of key performance indicators that help you to judge the performance of the current marketing campaign running on the website. Key parameters like the cost per click, Impressions, average clicks are all available for every campaign.
The best thing about the Google ads manager account is it works exactly like a Google ads account. So you can find out all the features that you have been working on in the Google ads account in this manager account.
Be it the recommendations or the performance, all the details are present at a go. The managed account just simplifies it.
Bottom line: Managing multiple ad campaigns can be quite tricky and often confusing. Google Ads Management Melbourne ensures that they take this complete responsibility on their shoulders. If you’re new to this domain of digital marketing and you want to grow your business, they are the perfect guys to look into.
