Facebook Has Evolved from A Private Medium of Communication to A Business Tool. Here’s How!

facebook as business tool

Facebook, as previously said, is among the most popular social networking platforms.

It has over 400 million users and is highly regarded by search engines. It is also free to use.

The business potential, regarding social media marketing possibilities, company-to-business connections, and even increasing staff communication, is enormous.

Also, it provides companies without a website with just an internet persona and continues to extend intriguing blog-like content (via the Notes application), images, & events related to their products & assistance, as well as providing those doing with just an easy way to include material that will increase the popularity of their homepage.

But how can you go from using Facebook to communicating with friends to utilize it to market your brand?

The first step is to determine if a personal profile or a group or page is more suited for establishing your business’s presence on Facebook. This is very dependent on the type of your company.

If you operate your own business and your services or goods are linked to you directly, a personal profile may be a better option and easier to handle.

(You may create a company profile instead of a personal one, but this will limit your exposure because business accounts cannot be discovered in searches or receive/send a connection request.)

The Facebook instructions for creating a profile page may be found here.

If you currently use Facebook, you may divide your professional and personal lives by establishing distinct friend lists, giving you greater privacy control. Establishing a group or page, on the other hand, may be a preferable alternative if your product is distinct from you personally or if you operate a larger company.

Both allow for numerous authors, public discussion, and the addition of additional content that is shared with anybody who joins the group or “likes” the site.

The Facebook instructions for creating a page and a group may be found here.

This article explains the main distinctions between general, a group is better for a quick, nearly viral marketing effort, but a page allows you to form connections with your viewers and generate content more slowly.

One of the most significant advantages of a page is that anybody who ‘likes’ it will receive any of your changes directly in their news feed, meaning that any of their interactions (including like it) will be visible to their friends as well.

You may also establish advertisements & activities, and a page will provide you with visitor statistics.

However, you may do both, preserving your capacity to create business connections and an online presence.

In any case, having a personal profile may make things simpler (for instance, it’s easier to publicize a page/group at first since you can propose it to your contacts, and posting images to an event can only be done with a personal account). Here are some preliminary actions to just get you started once you’ve made your decision:

facebook as business tool

Using Facebook for Business: A Step-by-Step Guide

Complete your profile to the best of your ability

Fill out your profile (whether it is a personal account, group, or page).

You will appear more credible as a result of this. Adding material, such as geographic data and any relevant images, as well as a profile picture (remember, Facebook is a very visual medium), is critical for rapidly establishing your position or brand. Features inside the field of data or connections on your wall, as well as Notes, can be added at a later time.

Create a URL that is unique to you

Create a unique URL that includes your company name so that you may be discovered more easily.

Make contact with people

This may be accomplished by searching for people utilizing their email addresses or Facebook’s search feature. Don’t only look for people; look for any groups or enterprises with which you are affiliated.

Facebook is a fantastic tool for maintaining and expanding current relationships as well as making new ones. Once you have a few friends on Facebook, it will start to propose mutual connections, so look into these connections or go into the friend lists of your contacts.

Make an effort to communicate

After all, this is why Facebook was created.

Interact with your new connections by leaving comments on their posts, clicking the “like” button, and joining groups they recommend. Remember to include a mix of marketing and sharing additional links/information about intriguing or worthwhile resources in your discussions.

This will make you a valuable and trustworthy part of the group you are joining.

Create Facebook Connect connections

You may connect Facebook to other social networking sites such as LinkedIn and Twitter, as well as a blog or YouTube channel. A word of caution, however; Twitter and Facebook are not the same (in terms of structure, terminology utilized, and maybe corporate agenda), thus integrating the two may not be of use.

Consider how you’ll utilize each, as well as if your audiences will overlap – no one wants to be bombarded with the same material over and over.

Additional Suggestions


• You’re ready to go.

• Your fan base is growing

• You keep your business updated regularly.

• You’re inviting your friends/followers to events (conferences, promotional days, etc.),

• You’re involving them in debates 

• Using albums and Notes, you’re constructing a picture and data library.

…there are a few other things to think about:

Place Ads that are specific to your audience

Facebook advertising alternatives are low-cost and may be targeted to certain regions and phrases.

Here are some suggestions for excellent practices, such as considering how to actively drive traffic to your website.

Provide exclusive offers and contests

Offer discounts on services or hold contests on your Facebook page.

Consider all of the numerous ways you may include your clients and consumers in this setting.

Make use of Facebook apps

Use Facebook Applications to improve your communication, networking, and promotion. Mashable’s top 30 list may be useful for commercial purposes.

About The Author: Aditya Kathotia

Aditya is the Founder and CEO of Nico Digital and Digital Polo. He has attained the pinnacle of brand design expertise by delivering true value to brands and marketers. After pursuing his higher education in Business Analysis from Manchester Business School, he has helped both Nico Digital and Digital Polo unlock its true branding potential globally. You can reach out to him on LinkedIn and Twitter.


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