Digital marketing is an ever-growing business industry that is anticipated to account for roughly half of the global ad market, with over 330 billion dollars worth of investments. Considering the fact that the numbers are so high and are only expected to rise in the coming years, no wonder the market is replete with digital marketing companies.
Unfortunately, cut-throat competition in this domain has led to the emergence of a large number of so-called digital marketing experts who often lure small businesses into falling prey to get-rich-quick schemes and promising them impeccable marketing results. However, at RNF Technologies, led by Faisal Abidi, we help businesses grow with their web/mobile app development, online marketing, and gaming app development solutions.
To ensure that your business grows in the right direction, it is imperative to be wary of the potential pitfalls and involved in digital marketing that you might encounter when it comes to marketing your business.
What are Digital Marketing Scams and Faisal Abidi’s Approach Towards Them?
Have you ever received an email offering you to get your website to the first page of Google? As luring as it might sound, you should be cognizant of the complexities involved in the offer. Digital marketing is an updated approach to traditional print marketing techniques that were adopted by small businesses that previously advertised their business by sending out printed advertisements or advertising in newspapers.
But today, owing to the all-pervasive nature of technology, business owners have changed their approach and shifted to digital ways to market their products and services. In their digital marketing campaign, they can avail services such as strategies such as content marketing, search engine optimization, banner advertising, and pay-per-click advertising. While this might sound simple and unproblematic, many digital marketing companies are adopting fraudulent methods to sustain their businesses in the competitive industry.
However, Faisal Abidi, co-founder, and Director of RNF Technologies, strive to challenge this discourse with his expertise and professional interests that lie in the areas of branding, digital marketing, and developing anti-fraud and anti-scam tech solutions. At RNF Technologies, the team has helped over 400+ businesses expand their digital footprint with robust content marketing strategies.
What are the Common Digital Marketing Scams That You Should Look Out For?
According to a report, in 2019, over 25% of marketers across the world expressed their concern regarding fraudulent activities in the digital marketing world, while others were oblivious to this issue. This is not only a pressing concern for businesses that hire digital marketing agencies but also inhibits the overall credibility of other marketers in the industry.
Most fraudulent companies utilize strategies such as SEO, web design, and social media marketing to entice potential clients into false promises and offers that are too good to be true. Here are some of the most common digital marketing frauds that you should be aware of.
SEO Scams- Search Engine Optimization or SEO is a digital marketing strategy that involves boosting your website’s visibility and performance in organic search results. Since organic search is one of the most common ways for people to discover and access online content, a good SEO strategy is essential for improving traffic to your website.
However, some of the self-acclaimed “SEO- experts” might guarantee you the #1 ranking on Google. But Google goes on to say, “Beware of SEOs that claim to guarantee rankings.” Since you’ve directly heard from Google, you should be wary of companies that promise you such results.
Promises of Major Directory Listing- For most businesses, online directories are a great way to enhance their visibility in the industry. However, companies can only gain value and boost their brand awareness by creating accounts on directory listings relevant to their niche.
To help you make a mark in the industry, make sure that you list your business in an industry-specific directory that can help your potential clients find your business when they perform a local search. The problem arises when you receive emails from marketing companies that promise to submit your information to online directories that do not really contribute to boosting your ranking.
Buying Social Media Followers- In times when it is hard to fathom a life without social media, it becomes crucial for businesses to maintain a strong social media presence to thrive in the competitive market. However, it is not as easy as it sounds! Building a solid social media identity takes time and consistency.
That being said, you might come across scheming marketers who will sell you tales on how the best way to extend your social media reach is through purchasing influence. Doing this might increase your followers, but it is important to understand that fake followers do not really add any value and instead contribute to spam signals that can devalue your rankings.
At RNF Technologies, we constantly look for different ways and means through which we can help our clients boost their engagement levels on social media platforms. These include strategies such as posting short videos, engaging content, and going live.
Remember, the digital business world is as competitive as it can get. But with the right kind of guidance and strategies, you ace the game and take your business to new heights. Now that you know what type of digital marketing scams to watch out for, you need a company that delivers results. To know more reach out to RNF Technologies.