Social media has marked its territory in the marketing world and businesses have understood that their social media presence is highly important as it draws new traffic to their website. However, a lot of people seem to be missing the point that social media isn’t just for bringing in new traffic. There are many other advantages of social media that you’re unaware of. So let’s see catch up on everything that you’ve been missing.
In this blog, we will be talking about social media engagement and why you need to focus more on it. The rewards of engagement on social media are spectacular. It can turn your fans into loyal customers which leads to higher sales and positive reviews. Knowing this it’s time to find out some of the most effective ways to engage customers on social media used by expert social media marketing services providers.
So let’s get into it.
Analyze your Engagement
With so many social media analytics tools available today, you can analyze your social engagement and see where you stand. This should be the first thing you do because this way you would know where you’re starting from and based on that you’ll be able to track your regular engagement and see what kind of posts are the most engaging so that you can create similar kinds of posts more frequently. This increases in engagement. Analytics is easy to understand however if it’s boring for you then you can also hire a social media marketing agency to measure social media metrics and interpret results.
Select your Strategy
Social media strategy is derived from the goals and objectives of a business. And as we know different businesses want to achieve different goals. Now depending what goes with your business and what your business has to offer, your social media engagement goals could include
- Forming a new brand perception/image
- Getting new customer leads
- Wanting to know what customers think about your new products
- Advising customers on how to use your products
Get to Know your Audience
You need to be familiar with your customers to be able to connect your brand with them and make them feel that it’s their brand.Try to speak to your customers in their tone and language to give them a sense of familiarity. Moreover, according to social media marketing services experts it helps you determine;
- The social media platforms your customers use
- When is your post most likely going to be noticed
- Type of content
- Brand voice
Create and Share Valuable Content
By this point, you’re clear with who your customers are and why are they interested in your brand. Now it’s time to figure out what you’re going to share with them. And this where it gets a little tricky. Now look you don’t want to bore your audience by just talking about how great your brand is and what you offer. You want to be smarter and come up with content ideas that are worth reading. So what could be worthy content?
Let’s suppose you own a clothing brand. Posting pictures of new arrivals would only get you so far. However, sharing tips on how to pair a top with different bottoms such as jeans, trousers, cigarette pants and so on is the way to grab your customers attention. You can even ask for their tips if they have any and this will encourage engagement.
Moreover, you need to be smart and see which content works best on each social media platform.
You can get creative and create posts such as
- Ask questions from your audience
- Test customers knowledge
- Animated GIFs
Generally, the way to see what content works best for your brand is to wait and watch which kind of content gets the most response from the audience. Be open and experiment with new content ideas. Social media marketing agencies are the best at creating content so you can also consider that option if you think you need it.
Respond to Questions and Customer Issues
Only posting on social media is also not enough. You need to think of it as a channel for customer service and utilise social media marketing services to give a fast response to customers. Customers appreciate when you respond to their queries on time and often start engaging with your content.
Share Other People’s Content
Keep your content relevant and from different contributors, will keep customers interested. Sometimes hearing the same person talk about the same stuff, day in day out can become a little boring. So get sharing!
Now you know how it all works so you’re ready to implement these strategies and grow your social media engagement. However, if you think you can’t manage a social media platform then we don’t discourage getting help from a social media marketing agency.