Flyers are an affordable and effective way to promote your business. Direct Marketing Association had done a survey which had shown that 48% of the flyer recipients act on the advertisements directly, either by visiting the business location or by requesting more information.
For the most effective flyer printing, here are some tips that you can follow-
1. Have a Strong Goal for the Flyer
Before opting for custom flyer printing, you have to create a strategy for the flyer design. You have to consider what you want to display to the users and where your flyers will be distributed.
After carefully considering these, figure out the shape and size of the flyer you should have. If you have a clear strategy and goal in mind, you can plan out the important content to be put in the design.
One of the most common mistakes that many businesses make is designing a flyer thinking that they can fit in everything. You might have made strategic and targeted decisions about the primary content. Make sure you include elements that are relevant to your design?s goal and the potential audience. Take out everything else.
2. Boost the Contrast
High contrast visuals are easily noticeable and are attractive. Unlike a website, where visitors will have to view by clicking on some link address, a flyer requires a strong pull to make sure the visitors gravitate towards your business.
Think of flyers that you have seen from a distance and walked toward since they were interesting. That is the type of contrast you have to include in the custom die cut flyers you will be printing for your business to bring people towards your design without any prior intent.
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3. Emphasize the Keywords
Create phrases or keywords that will help in selling your products or services you are selling through the flyer design. Make sure they are bolder, bigger, or brighter than other letters. This way they are easily noticeable.
Think about the words that are attention-grabbing. You can consider the words and include them in your flyer-
4. Include a Call to Action
Simply because someone cannot click on it, does not mean a call to action is not necessary. In fact, it is quite the opposite.
It is important you create an easy and distinct actionable item for anyone who comes across your flyer. It can be anything from showing up to a specific place or visiting a website. You have to make it easier for the users to act on the call-to-action.
5. Design Top Down
A die cut flyer is read from top-down and your design must reflect that. Put the most important information at the top of the flyer design and then move down to the least important detail.
The scale and size of the design and text element will follow the same hierarchy. Also, include impactful and striking imagery in the topthird of your flyer design.
Choose scale and color that will help in attracting users to the page. It works like an inverted pyramid.
6. Integrate Branding
You should make the flyers distinctly yours by incorporating colors, visuals, design, and fonts that are relevant to your company or the product or services you offer. A flyer is an element that will help in establishing and maintaining brand identity. You shouldn?t forget who you are when you switch mediums.
7. Use High-Quality Images
Image quality can make or break your design. To perfect your flyer printing, you should include quality images that are relevant to the information you are including.
The image has to be easy to read. Your customers should understand it at a glance. When you make it easier to understand, your customers can connect with the flyer design. The image has to be an accurate representation of what you want to convey. Make sure that you use a high-quality image.
8. Choose Full Bleed Flyer
Full bleed flyers tend to have a more polished feel and look. The whole design does not go edge to edge, a design with a borderless look stands out from the design that appears like office copies.
However, you shouldn?t force it. Not all projects have the graphics or elements that will justify the bleed. It is a decision that you should carefully consider early in the process to make sure that you design for the flyer printing process.
Now, you know how to design the perfect flyer for printing. With the above flyer printing tops, you can make your design stand out and grab the attention of potential customers.
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