We are on the verge of 2020, and with new beginnings, it’s time to think of new business ideas that will give further rise to your business. The year 2020 has given us a roller coaster ride with the pandemic situation; this calls for digital marketing opportunities that your business should leverage. While digital marketing was in place for the past few years, its significance has risen even more in 2020. The year 2021 has changing trends that your business must be aware of.
To be a successful entrepreneur, it is crucial to stay on top of trends to promote your business. It is essential to ensure your business is not using obsolete or ineffective techniques to reach your audience, which can be hazardous for your business.
This blog will cover some fantastic digital marketing trends you must be prepared for in 2021 and thus stay ahead in the competition.
1. Improve for Voice Search
Innovative tech like Google Home and Alexa have created a breakthrough in the usage of voice search. These devices count totally on voice queries to cater to their customers. At present, around 50% of the world uses some form of voice search. In the next year, that number is only anticipated to increase, hence it is crucial to ensure your company is prepared for it.
Voice search is a fantastic feature that enables users to search for answers to their queries. It is ideal for people who are continually on the go since voice search can be done anywhere in a few seconds.
There’s a significant difference between improving voice search and text search. This means you should rethink your SEO strategy entirely and think in the context of voice queries. Voice searches are usually more conversational than a text search.
One way to ensure your business is enhanced for voice-based search is by making sure you have upgraded GMB – Google My Business profile. If people are using the voice search feature on Google, the outcomes will only consist of those that have an active GMB presence. Hence, it is essential to have a complete profile on GMB, including hours, feedback, and a precise address.
2. Look Out for Ad Blockers
Social media marketing has made many businesses big overnight. Targeted and enhanced ads can create brand awareness and be extremely useful in boosting your revenues. However, there’s one issue that people don’t like to see ads appear on their feed, so they download ad blockers.
Ads can be forceful to some people since everyone doesn’t want to be bombarded with new ads each time they open their phones. Ads can even slow loading speed for some pages, thus compelling people to abandon your site.
Ad blockers have been in use for years. Such ad blockers filter out any ads, whether organic or paid, and stop viewers from viewing ads altogether. Nowadays, these blockers have become readily available, and more users have turned to it.
One way to adjust to more use of ad blockers is by being aware of your audience. If you observe ad blockers heavily used by your audience, PPC and display campaigns might not be the most successful business way. While it is also not a smart step to completely eliminate search engine ads, it might be wise to discover other marketing channels such as email marketing and think of the benefits they can bring to your business.
3. Tap into Micro-Influencer Marketing
Influencer marketing has been popular for years. Formerly, brands thought it was better to collaborate with a wide range of influencers with tons of followers to promote products.
This method proved to be very expensive and not very successful. The celebrities or influencers who have excelled more than a million followers demand more than $10k/post. Despite such high fees, many companies have claimed not getting adequate results. While these influencers have a huge following, their engagement levels are highly low than smaller tier influencers.
Micro-influencers are much more effective since their followers are dedicated to involving in their content actively. Moreover, they offer a unique approach that is usually more effective at reaching the target audience. The micro-influencers generally have a particular market niche, making it easier to find audiences who will be interested in your products or services.
As per the Markerly study, influencers ranging from 10k-100k followers have topmost engagement levels in likes and comments.
Hence, start looking for micro-influencers who will be an essential component for your marketing strategy in 2021.
4. Utilize Video Advertising
YouTube, TikTok, and Instagram stories have played a massive role in making video advertising more popular these days.
As per eMarketer, video ad spending will increase to $14.89 billion by the end of 2021. One-third of shoppers will buy an item after viewing a video ad. This shows the influence of videos over buyers.
Photo-centric platforms like Instagram & Facebook have now turned into feeds with videos. Marketers have discovered the influence of videos over customers to boost their conversion rate.
Videos allow you to convey your story in a better way. It can be challenging to get your message via text or photo, but the video will enable you to tell stories via both sight and sound, thus forming an emotional connection with users.
5. Include Chatbot To Your Website
AI has tremendously increased in the past few years. AI helps alleviate repetitive marketing processes and enables teams to concentrate on more critical tasks.
AI’s chatbot technology is expected to overgrow. Previously, customer service reps were hired to solve any queries, but now the same issue can be handled with chatbots.
However, some companies still count on conventional customer service methods of a phone call or email because some prefer talking to a real person. New AI is smart to figure out answers to queries that aren’t even programmed into their system. These cutting-edge AI systems are expected to take over due to the substantial benefits they offer. Moreover, these chatbots are available 24/7 and a far more affordable choice.
AI-enabled chatbots will be the new norm for the customer service experience, and the last thing you want is for your business to fall apart.
Consumer choice and taste change often, making perfect sense to embrace the best marketing tactics to keep up with the current trends. To succeed in your business, you must allow your marketing strategy to be flexible. Because whether it is life business, change is inevitable.
Harnil Oza is CEO of Hyperlink InfoSystem, one of the leading app development companies in New York and India, having a team of the best app developers who deliver the best mobile solutions mainly on Android and iOS platforms. He regularly contributes his knowledge on leading blogging sites.