Have you ever come across a retail counter where there were beautiful boxes on display and they managed to grab every single person’s attention? Unable to get a hang on your impulse, you abruptly lean toward buying it. This is an infamous example of impulse shopping. Be it a candy box, a cosmetic product, or even a beard shaving oil for that matter, custom cardboard counter display boxes are made to galvanize consumers into buying what is in it.
The strategy involved in designing custom cardboard counter display boxes is second to none. A lot of businesses do not delve into the details of crafting the right set of boxes to showcase their products which, in turn, result in frail sales. Proper strategical terms should be laid out while designing these boxes. It is easy work that comes with reaping a lot of benefits.
To eradicate the confusion that is running through your head, we will jot down the details, tips, and all the things you need to know and consider about custom cardboard counter display boxes. Keep these tips if you want your products to get a hefty increase in sales within numbered days. Let’s begin with choosing the right color palette and then move on to other factors as well.
Choosing the Color Palette that Ticks:
Depending on what you are packaging inside these custom cardboard counter display boxes, you need to make sure that you are choosing the right colors. If you are in the candy business and have been deprived of decent packaging, start with choosing the colors that go with the product. Something that gives life to it.
For example, designing these candy display boxes require colors that sit well with the psychology of children and lures them in automatically. In the same way, you do not want to use the exact same thing for cosmetic items. Each color represents and attracts people of different age groups. Just remember, choosing the same color palette for every other product is not going to boost your sales. Bring the psychological factor into play and strategize your packaging accordingly.
2 – What If You Are Opting for Wrong Materials and Add-Ons?
As easy as it may sound but designing decent custom cardboard counter display boxes is no easy feat to achieve. It comes with a lot of strategical planning, selection of materials, add-ons, and then color patterns. The final output, if designed correctly and efficiently, will result in a plethora of sales. But what exactly is it that we mean by opting for the wrong materials?
There are tons of materials to choose from with a myriad of printing, manufacturing, and coating options. What if you are mixing it wrong? How would you tell if you have been doing it wrong all along? Well, let us clue you in.
In all fairness, choosing the right material comes with a little bit of headache. The selection of materials is from this list:
- Eco-friendly Kraft.
- Bux Board.
Each material has its pros and cons. Different perforation techniques are applied like punch insert and fence insert to bring elegance depending on the product. If you are selling soda cans, you might want to make a combination of cardboard and fence insert perforation to stay vary of bad packaging. Choosing the materials that go with the correct manufacturing style is one of the most crucial and deciding factors in the sales of your product. Plan carefully.
3 – Prominence is the Key to Efficient Packaging:
You have chosen the right material and the manufacturing style that sits well with it. What next? Prominence of your products. What if you have cherry-picked the perfect combination of materials and manufacturing styles but have gone on to overcrowd your design? Custom cardboard counter display boxes need to be prominent in design so that the customers are getting the right peek at your product.
4 – Are Custom Lip Gloss Boxes Still Relevant?
To design a custom lip gloss box, you need a display box that is oozing class and has a personified class. What happens when you use an out of the world lip gloss packaging boxes is that you attract a legion of female consumers at the counter desks. On top of it, Custom counter display boxes rates provide an ease and comfort in getting your products packaged within a limited budget.
The first glimpse is a make or break factor in the sales of your product. If you want your products to make a statement, the placement and prominence are the factors that will decide your sales. We hope that we guided you through a few of the finest techniques but it all comes down to you and your decisions towards the end.