They are probably the smallest marketing tool you have, but business cards are a real hit when it comes to making a name for yourself and your business. Business cards can do a lot for your brand and business relationships, from small businesses to independent retailers and even international organizations.
For most people, this will be your introduction to who you are and what you offer. However, with so many cheap and small business cards available on the market, it’s important to stand out from the crowd and have an impact on your customers and new business relationships. Keeping that in mind, here are six things to keep in mind when designing your next business card.
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1. Use Both Sides of the Card
It’s cheaper to print one side of your business card, but leaving one side blank is utilizing it only to half of its capability. So, use both sides to add more information and show who you are. Include all the important information on the main side. Use the opposite side to show your brand – keep it simple and include your logo or website.
2. Make the Text Clear
As with any publication, business cards should be easy to read. This means using a font that your customers can read and, most importantly, an easy-to-absorb layout. If you have a private font listed in your branding guidelines, use a copy when adding it to your cards.
3. Keep it Simple
Making it easy to read is only half the battle, and the rest is to make it easy to follow. Make it easy to understand and read, just enter the important information – your name, contact number, email address, and position in the company. You can add addresses and websites, but you are working in a limited space and you do not want to clutter up your business card.
4. Don’t Forget the Bleeding Area
Unless your business card has a white background, you’ll need to add a bleeding area. A bleeding area (usually about 3 mm) is required so that no borders or areas are left on the printed matter. Bleeding ensures that your business card is printed as desired.
5. Paper Quality
When it comes to cards used for business cards, don’t lose sight of paper quality. Maybe someone is new to your brand, so this is the perfect chance to make the right impression. The thicker the card, the more professional the shape and feel of the business card, and the less likely it is to be damaged during distribution.
6. Effective Color
Text is important for business cards, but color can also play a big role. That doesn’t mean you have to start adding all sorts of colors. Use colors that suit your industry, work with your client to obtain background texts and images, and remember to pair them with your company colors. It is said that sticking to one color or even using a shade like black or light gray can work well.
Thus, business cards go a long way in creating your brand impression and introduce your business to your potential customers. The tips mentioned above will surely help you create great business cards. If you are looking for urgent business card printing in Dubai, you can find the best designs and offers from us.