Landing pages are the first impression your company makes on your potential customers. A good landing page design can help you increase your conversion rate and make more sales.
Here are some tips to create an effective landing page design:
Embrace the Clarity
- Use a clear and concise headline. The headline is the first thing people see, so it should be short and to-the-point. Your goal with a headline is to immediately tell visitors what you’re offering them.
- Use a clear call to action (CTA). Keep your CTA simple, but make sure it’s not too simple! Remember, your visitors have come here for something specific — help them fulfill that need by making sure your CTA speaks directly to them and is easy to understand. If you want visitors to fill out forms or subscribe for email updates, make sure those fields are prominently displayed on the page when they load up in their browser window or smartphone screen, so they can easily find them without having any trouble getting around on your site.
Focus on CTA
A CTA, or call-to-action, is a button on your landing page. It indicates what action you want visitors to take when they reach your landing page. They can be used to get the visitor’s attention and entice them into clicking through to another page or making a purchase.
Every business need CTAs on their landing pages because it helps guide users through the marketing funnel as well as encourages engagement with content that would otherwise go unnoticed.
Keep them engaged with captivating images
Images are a powerful tool when it comes to getting people’s attention. They can be used to emphasize the message you are trying to convey, and they also help keep your visitors engaged with your landing page design.
Here are some tips for using images on your landing page:
- Use quality images that are relevant to the product or service. These should be clear and high quality so that they stand out from other images on the page. If possible, try including a photo of a real person who will benefit from using this product or service (a customer testimonial) because this will make it easier for visitors to understand how the product works in real life.
- Use images that are relevant to your target audience as well as what message(s) you want them reading into those pictures themselves – these two things go together when creating effective landing page designs!
Enhance readability with whitespace
Whitespace, or negative space, is the area between and around your website’s elements. White space is an essential part of a landing page design that can help you create a clean design while enhancing readability.
Create a comfortable reading experience with whitespace
Do not crowd your landing page with too many elements and information. Instead, use whitespace to separate them and create visual hierarchy so visitors understand what they should focus on first. Whitespace not only makes it easy for readers to scan through text blocks but also creates a more comfortable reading experience where they do not feel overwhelmed by information overload.
Make your website responsive
You should make sure your website is responsive. That means it will work on any device and display properly regardless of the size of the screen used to access it. Currently, mobile devices are everywhere, but there are still plenty of people using desktops or laptops as well.
You could be losing an enormous amount of traffic by not making your site responsive. There are many factors that go into determining how much traffic you may or may not be missing because your site is not being viewed in its full glory by everyone who visits it with a different browser/device combination from yours.
The landing page design is one of the most essential elements in your marketing campaign. It is the first thing that your visitors see when they land on your website, so you must make it count! If you are ready to have a custom landing page created just for you by the professionals, you will want to hire a landing page design agency, like 10xgrowth. We offer the best landing page development services in Adelaide, if you are ready to start converting more web traffic into clients, contact us today.