9 Characteristics of a Good Website

A website is one of the important contact points for any organization.

Therefore, to create a good impression, you should make it look highly polished and professional.

A website can be considered successful if it not only looks good but also provides a great experience to the visitors.

In this article, we will share with you 9 important characteristics of a successful website.

So, let’s dive in!

The top 9 elements that make a great website

Here is a list of 9 critical elements that would make your website attractive to the target audience.

It should be well designed

The main purpose of your website is to reflect your brand, the products, and the services that you offer.

It is also an important tool for brand building.

Therefore, you should ensure that the website should be visually appealing.

It should have simple uncluttered layouts and high-resolution photographs and graphics to convey your message.

The website should be regularly tested.

It would help you find whether there is any issue regarding the speed or functionality that can adversely impact the user experience.

If the visitor finds your website slow or poorly constructed, then he/she will form a negative opinion about your company and leave your website.

It should be easy to use

When visitors come to your website looking for something, they expect to get the information quickly.

The user experience is critical to make a visitor stay on your website for a longer period.

For better usability of your website, it should have a clear hierarchy of contents with logical navigation.

Furthermore, the layout should be consistent and you should provide visual cues to improve the overall functionality of the website.

Your website should focus on both types of searchers – one who is just browsing it or someone who has come to look for something specific.

It should be optimized for the mobile

The success of your website would also depend on whether it works perfectly on any device.

Nowadays, more people browse the Internet on their mobile phones than on their laptops or desktops.

Therefore, makes your website perfectly optimized for mobile phones.

Moreover, as Google uses the mobile-first approach, it would also help in improving your ranking on any relevant organic search engine results list.

High-quality content

You should only use very simple and easy-to-understand language.

Try to avoid acronyms or jargon words that some users may find confusing.

The content should be interesting, fresh, and relevant and it should be updated regularly.

One way to keep the contents of your website updated is using blogs as well as through social media posts.

This will keep the visitors interested in finding new content and coming back to your website for more, which in terms will help in improving the ranking of your website.

It takes a lot of resources, time, and effort to keep your website updated, but it is crucial for the success of your website.

A clear call to action

When you build your website, you should have a clear purpose in your mind.

The website should be designed in such a way that this purpose is visible to the visitors also.

Here, the call to actions should be placed properly on every page, and they should urge users to take a specific action.

For instance, every blog on your website should have effective CTAs, which allow users to share the blog on different platforms. Also, they should be able to follow your page on various social media platforms.

Optimize the website for search engines

One of the primary objectives of your website should be to get more traffic.

Without traffic, all your effort in creating the website and putting content in it regularly would go to waste.

To improve the traffic to your website, it must be optimized for search engines.

Some of the steps that you should take to optimize your website for search engines include the following.

  • You should use page titles and meta tags.
  • Use alt tags on every image on your website.
  • Use popular long-tailed keywords in the content.
  • You should use cascading style Sheets to design the layout and ensure that the HTML code is clutter-free.
  • Make it easier for the users to share content on social media platforms.


You should use the industry’s best security protocols to make your website secure from unauthorized access to classified user data.

For this, you can use SSL encryption and make the passwords used by the users encrypted and not visible as plain text.

It should be scalable

You should have sufficient backup support to deal with any increase in the number of visitors.

Your user interface as well as the backend database along with APIs and other services should be scalable.

This will ensure that the performance of your website will not lag even if there is a sudden rush of visitors.

There should be browser consistency

Make sure that your website is compatible with all the popular browsers otherwise it can negatively impact the usability of your website.

Your website should work perfectly across major browsers such as Internet Explorer, Google Chrome, Firefox, Safari, Opera et cetera.


By following the characteristics we have shared above, you can create a modern website.

Apart from these characteristics, you should also apply some essential website design principles to create a website as per the latest trends.

By integrating the best characteristics and principles of website design, you can create an attractive website that conveys desired info effectively.

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