You must have selected your perfect brand character and designed your custom mascot?s costume. But, now what? Have you decided on the strategies or a method you’re going to introduce your mascot to the marketplace?
Custom Plush Toys provide magical opportunities for audience engagement and brand awareness. You must know that you?ll never get a second chance to make a first impression. Launching a new brand mascot is a risky business venture as your brand’s expenses and the organization’s future is at the stake. To maximize the chances of success, it is crucial to strategize thoroughly by breaking the launch process into carefully choreographed steps.
In some cases, an immense launch reception can be as profitable and productive. But for that scenario too you can incorporate the following launch structure. This will help you to introduce your new brand mascot by avoiding ambiguity and making a great impact on the people.
Launch Strategy For A Brand Mascot
Step#1: Planning of Your Content Strategy
Well, just a visually appealing character does not guarantee a brand promotion. Therefore it is important to formulate a strategy on how and where to use your mascot. The experts suggest planning your content strategy prior to designing your custom plush toys minimum.
The strategy must include your complete plan i.e. which channels you are going to use to promote your brand mascot (e.g. a company?s website, social media platforms, print media, etc.) and the regular time period to post new content with the brand mascot.
Step#2: Recognize Your First Steps
After planning your strategy, you should choose which approach you are going to use before declaring your mascot officially.
You can choose one from the two-mentioned approaches:
A. Keep Mascot A Secret Until The Day Of Launch
It is a standard practice of some people to keep the mascot a secret until the official launch day. This approach is particularly suitable for businesses that plan to introduce their mascot during a special event (such as a conference).
B. Introduction Of The Character Little By Little
On the other hand, rather than keeping the mascot a secret, you can keep it in many areas without officially announcing that it is your mascot.
In this way, you can ignite the curiosity of your audience before the day of launch.
Step#3: Official Launch Of The Brand Mascot
It is time to choose how you are going to tell people about your brand mascot. Several strategies are there that you can use:
A. Write A Special Blog Post To Tell People About Your Mascot
Does your company website have a blog section? If yes, writing a blog post about your mascot will be the best and first step. Now share this blog post with your target audience via email, social media channels, or any other platform that your company uses.
B. Declare it on social media
If you do not have a blog section on your website, you can simply present your new mascot on social media channels to reach out to the target audience.
If you like to engage with people, here is a list of things you can do.
Ask people for their feedback – You can create a provoking post that makes people respond back.
Provocative content – Another thing you can do is create provocative posts that trigger more comments and discussions.
C. Presenting The Plush Toy During An Event
You can also introduce the mascot during an event such as an official conference, a workshop, or an expo.
If your company organizes or participates in such events, this will be a great opportunity to surprise your audience about your brand mascot.
In addition, you can use the character on print marketing materials like brochures, posters, etc.
Step#4: Put The Mascot On The Main Places
Once you introduce your mascot to your audience, it?s time to keep it in prominent places on your website and social media. Well, on the website, you can showcase it as a part of the logo, as a team member, on the About Us page, on the Products or Services page, log, etc. Be careful when you promote your services directly with the character. As many people start seeing your mascot as a salesperson.
The relationship between your audience and the brand character should be as positive and easy as possible.
Well, freebies like downloadable guides or checklists are a good way to promote your brand mascot. You can use the custom plush toy on the cover of your freebie and in the images inside.
If you want to promote your brand and take it to the next level of success, you should follow this trend and get a brand mascot for your business. Get it from the well-known and experienced custom plush toy manufacturer.
