Virtual tours of a house, apartment, or even a hotel are interactive digital panorama images. Virtual 3D tours, unlike 3D walkthrough experiences based on computer-generated content and referring to VR, accurately reflect an interior.
If you’re interested in learning more about the advantages of virtual tours for real estate, you’re serious about your marketing and seeking more efficient ways to close more deals.
You can use a virtual tour to show potential buyers a fully furnished space, making it easier for them to imagine themselves within.
Text and still photos alone have been demonstrated to garner fewer views and generate fewer leads than virtual tours. Virtual tours should be a part of any digital marketing strategy.
Benefits of Virtual Tour
Virtual tours provide folks considering purchasing their house with greater flexibility. The cost of generating a virtual tour is substantially lower, making this technology accessible to even small businesses.
Virtual tours may appear to be a time-consuming and costly real estate marketing alternative. Still, they may be used in a variety of documents, including marketing emails and open-house notices. Consider implementing virtual tours into your digital marketing strategy so that this cutting-edge technology can help you stand out in a crowded market.
Increasing interest and loyalty
Aside from the benefits of virtual tours for real estate, they also benefit buyers who recognize that this technology aids them in better visualizing what they’re about to acquire. As a result, they may forgo traditional property listings in favor of those using virtual imagery.
Your users may seamlessly rotate an image in multiple axes in 360 degrees, and many will take advantage of the opportunity to interact with it. Furthermore, they are likely to share their experience with their friends through social media platforms such as Instagram and Facebook, which, by the way, now allow users to publish 360-degree movies directly to their news feeds.
Deep engagement, also known as one of the primary ranking criteria by Moz, can help you boost your search engine optimization by increasing the amount of time consumers spend on your listings. Additional helpful material, such as valuable films, descriptions, and hotspots, is one-way virtual viewings to boost engagement.
Increase the number of sales and the speed with which they are generated. When a website includes 360-degree photos, the conversion rate on products sold on those pages is around 27% greater than when the images are two-dimensional. According to Golfsmith.com, items with the unique spin function have conversion rates that are at least 10% higher than ones without it and often as much as 30% to 40% higher.
The Bottom Line
Virtual tours can be used in practically any industry. We demonstrated this at Klapty by using our unique capabilities to create virtual tours for opera theatres, shops, construction companies, furniture stores, auto dealerships, and other businesses. The options are limitless. If you want to have a virtual tour created for your business, we are here.