What are the tools that help to put an effective Content Marketing strategy into practice? Looking for the best content for your audience.
Doing Content Marketing does not simply mean writing an article for a company blog or posting a good video on social media: considering that markets are conversations, Content Marketing is a way to make yourself known by a user and establish a dialogue that will accompany him in the process of purchase of a certain product, transforming it over time into a loyal consumer.
Unlike traditional Link building, a Content Marketing strategy gains the attention of potential customers rather than “buying it”, as it creates quality content that is in the right place at the right time and therefore manages to attract people to the destination. Final: the product or service offered by a Brand. There are some completely free Content Discovery tools that can have a significant impact on content if used effectively: here are 5 easy to use and apply.
Content Marketing Tool: Google Trends
Much of the resources useful for discovering interesting and valuable content are offered by Google: the first is Google Trends which, as the name suggests, is a tool that reveals what topics people are looking for, in what period and to what extent. to other content.
Google Trends helps to understand the public, a factor of no small importance and that can make a difference in writing for the web. Digital content, in fact, must never be a cauldron of keywords, but texts capable of identifying what people want, intercepting their needs.
Google Suggest, the tool for analyzing search queries
This is a Google function that allows you to analyze the searches made by users on the search engine to understand what is being searched for in practice on a given topic: to observe Google’s suggestions, just write a keyword on the search engine and observe which ones are Google’s auto complements.
Let’s take a concrete example: let’s assume we want to write a guide that talks about Content Marketing. The Google tips on make us realize what the main research and help us to make our content as complete as possible. As you can see from the image above, among the most sought-after topics there is a pdf on Content Marketing, which could serve as a starting point for writing a more detailed text.
The usefulness of Google Analytics for a Content Marketing strategy?
Google Analytics is not simply an analysis tool that allows you to monitor key KPIs for a Content Marketing strategy, but also an indispensable tool for identifying interesting content for users.
Keeping track of the less visited pages of a blog or site is important to identify less engaging content, which should be modified to gain greater visibility in the eyes of both the reader and search engines. Google Analytics also allows you to see what searches are made by users on a site and to use them to create content in line with what users are looking for.
Content Marketing tool, how to use Google Alert
Another very practical tool for Content Discovery is Google Alert. The operation of this tool is very simple: you choose the keywords you want to monitor and you receive e-mails – with variable frequency according to your needs – with updates on the subject indexed by the search engine.
It is an excellent web monitoring tool that can serve as a source to keep up to date and continually have ideas on the topics that are of greatest interest to a Brand.
Strategic content planning: how does Answer the Public work?
We conclude this mini-list of free tools that can make a significant contribution in planning a Content Marketing strategy with Answer the Public, a tool that deserves an honorable mention.
It is a site that collects all the questions related to a particular topic that have been asked over time to users on a search engine. Questions are very useful for the writer, because they can give a direction to writing that is oriented towards the most relevant topic of all: the user.
Once you know the tools, what you need to do is start using them, at the same time, in order to customize the Content Marketing strategy according to the needs, objectives and timing of your site or blog. Only the experience in their use and a subsequent analysis of the results obtained will make it possible to correct the shot, to add even more advantageous tools for the purposes of the strategy and to create increasingly qualitative content for people.
