Can you still remember the last products you purchased? Surely, you have recently finished your grocery shopping. Did you notice the different packages of the items in your cart?
Most of us think that packaging is only meant for protection, with an added value of aesthetics. But, did you know that it is more than these?
The truth is – packaging plays a far more important role in brands and labels. This is why you have to be wise in making your own, especially if you are in the retail business.
There is a big chance that you are in the process of making yours, which explains why you are here. To learn more about the importance of packaging, this post may serve as your guide.
Plays an Important Role in Product Innovations
Product innovations are an essential aspect of any business. If you are in the industry for years now, you know how much adding new variations of products can make a big difference in your company.
But, just like any starting point, it comes with challenges and struggles. Innovating new products is like starting from scratch. Even so, many people fail to realize that packaging can make things much easier.
Based on studies and research, 94 percent of American consumers take influences from the trust that they have with brands. 35 percent of Brazilian customers buy products from the same labels that they have utilized before. Moreover, 53 percent of Chinese consumers typically stick to the brands that they like.
This goes to show that even if the products are new in the line, them coming from a brand that they trust gives an up-point to the items; and one way to show this is through the packaging.
One great example of this is Carlsberg. The brewery company previously released a limited edition of beauty products under the ?Beer?d Beauty? line.
Following the success, the brand made the line official and created more variations. The key factor in this dynamic is that they use the same theme of the spirits packaging of the original line of products. This caused the familiarity and popularity to become apparent.
Reflects the Brand Identity
Whether you are launching a new product or adding variations to an existing line, the packaging is essential, and it applies to both dynamics. This is because the package you are intending to do will reflect the identity of your brand.
This is especially truer for those who are just starting in the industry. You need to emphasize the branding aspect, which is why, as much as possible, take advantage of all available ?routes? and pathways to make your name known before the public.
One of these ?routes? is the packaging system of the products. The better the quality, the better the feedback because your consumer will immediately have the thinking that the products themselves are made from the finest and quality materials.
So, when making the designs and themes of the packaging, make sure to remember that these factors will reflect what your brand is all about, and what your company is offering to the market.
Enhances and Expands Market Opportunity
Another reason why packaging is important is because of its ability to expand opportunities in the market. Some individuals do not realize that the packaging acts like advertisement material. The better it is, the more it becomes attractive to the consumers.
This means that the designs and themes have to be as creative as possible. Although you can do this pretty much by yourself, it is still wise and practical to hire an expert in the field, like a professional graphic designer.
They know the trends, as well as the specifics in terms of targeting an audience. Things like flexible packagingwill certainly be factored in, making you save resources in the long run.
Increases the Product Attractiveness
As noted above, packaging can attract more consumers into buying the product. But, keep in mind that it can also repel buyers, especially if the designs are unpleasant or uncanny.
This only means that packaging affects the willingness of the public in terms of purchasing the products. Accordingly, experts assert that it is as important as the product itself.
The purpose of the packaging for this matter is to make the item stand out from the rest. In the retail industry, your products will be placed alongside your competitors? items. To be able to stand out, you have to ensure that yours provide the best first impressions; and you can do this through the packaging system of the item.
Final Thoughts
There are a lot more reasons why packaging is highly important. But, among all, these are some of the top pointers to help you understand why you need to take time, as well, and prioritize the packaging of your items.
