An attractive, eye-catching logo is a crucial aspect of your business. Logos should importantly be visually appealing so that they turn heads along with reciting your brand story. Because people are always in a hurry, they would be useless if they are not attractive and easily memorable. A 3D logo design could be one of the best ways to give an extra dimension to your branding game. It is one of the finest ways to get noticed and works excellently on almost all platforms.
In comparison to traditional 2D logos, 3d logo designs tend to be more memorable and allow an outstanding use of animation. There is a wide range of design elements that can be used to grab the attention of existing and potential consumers by creating a unique 3D design. If you still find yourself in the middle of the chaos, we have a few ideas to revamp your creativity and create a long-lasting impression with the help of your 3D logos.
How Is A 3D Logo Different?
Unlike the usual two-dimensional logos, a 3D logo consists of an extra visual dimension. This extra dimension results in the logo designing popping off the page from the viewers’ perspective. It is the same concept as that of a 3D movie. However, here the users are not required to wear any special glasses to witness the effect. Although 3D logos are so captivating, they still come with some advantages and disadvantages.
3D logos have many more elaborate details as compared to flat logos. These details are responsible for creating the 3D effect. But due to these details, it becomes difficult to scale down the logo on mediums like business cards. Nevertheless, you can avoid any of these issues by mindfully deciding where and how to use the 3D logo.
Ideas And Tips To Make Your 3D Logo Design More Effective
Consider the tips mentioned below to come up with successful and impressive 3D logos.
1. Keep Up With Realism
One of the finest tricks for creating 3D effects in a logo is by incorporating realistic elements into it. The major idea here is to trick the viewers into believing the images are not flat. In the realistic world, our brain is known to use visual cues for differentiating between multi-dimensional and flat images.
You can use different shades or different gradients to make a human brain think that there is more than one dimension to your logo. Some of the most popular examples of realism include recreating the effect of turning the page or peeling a sticker off items like ribbons. These can be used to add effect to images that are otherwise flat.
2. Try Hand-Drawn 3D Logos
Many designers prefer using tools like Illustrator or Adobe Photoshop for creating a logo 3D effect. These tools make it easier to manipulate the logos and incorporate various effects like color gradients, highlights, and shadows – giving a new life to flat objects. However, there is another group of designers who create wonders with their hand-drawing skills. These skills give a personalized touch to the logo designs.
Hand-drawn logos often indicate that a specific brand isn’t a big corporation and gives an overall boutique-like feel. For the same reason, these are much used in the artisan industry. Hand-drawn 3D logos become a success when the perspective is properly used and elements are placed appropriately on top of one another to create necessary depth. When each part of the logo is overlapped, it will be automatically seen in 3D.
3. Add Depth With Highlights And Shadows
Shadows and highlights make up for other necessary tools in your 3D arsenal. They help you to add artificial depth to a logo. You can choose to use them together or separately to turn your flat image into a 3D creation. Sometimes, things work well by simply adding a shadow underneath the main element of your logo design. It creates a hovering illusion which separates it from the background.
By adding highlights, your brain is tricked into thinking that the logo isn’t flat as it shows how sunlight is bouncing off the image. Always remember that shadows are added where the light is being blocked by your logo and highlights should be added where the light hits your logo. You may consider some examples to see how you can place shadows and highlights properly.
4. Incorporate Textures For 3D Effects
Using textures is another great way to add the third dimension to a logo. For example, brands that deal in furniture can use wooden-grained texture in their logo along with highlights and shadows. Similarly, metal dealers can use metal textures to symbolize their business.
There are numerous textures and surfaces that can be added to a logo to make it pop and at the same time to let your audience know what your company or brand does or sells. You may browse for the best logo design texture ideas and how you can use them in your logos.
5. Leverage The Lure Of Animation
If you really want to try something more amplifying and take your logo design to the next best level consider using animation and adding physical movement to your logo. While animated logos are underestimated as a design option, overlooking them may be a mistake. Human eyes generally love movement and as a result, they grab more attention than any static image.
You can use software and tools like png to pdf converter online – seo tools centre to create the pdf version of your logo or Adobe Animate to make a logo dance to your tune and give it a new life. You may add subtle elements and make adjustments like a line moving forward and backward or some specific elements sliding back into place. You can even make your entire logo move through the screen. Animated logos are best for video content or social media channels as they perform well on digital platforms.
These ideas and tips would surely come in handy when trying to get a suitable logo design for your business. We suggest you contact a logo design company Mumbai for better guidance and services for the same and take your branding game to the next best level.