TIPS FOR CTA IN EMAIL MARKETING

Always Stay Above the FoldEven personal email accounts can receive hundreds of messages per day, often from businesses like yours. That is why the positioning of your CTA button is critical. An effective CTA must be visible above the fold. It’s fine if it’s not the first thing a reader sees when they open your…

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Marketing Automation For Small Business

Undeniably, the world has changed ever since we have entered the digital era. Large organizations have taken over most of the business world with their endless budgets and unlimited human resources. One of the biggest examples of this is Amazon, an innovative online retail startup that grew rapidly fuelled by investors’ money, smart Amazon seller…

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